Raj Parikh.

Available

Hi, I'm Raj.

I design software for people who use it because their job requires it. The person on the other end is not exploring. They are busy, they are mid task, and they need the thing to work.

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Raj Parikh

  • Across Industries

    Fintech, healthcare, retail, telecom, HR tech, and insuretech.

  • Trusted at Scale

    Bank of America, Charles Schwab, McKesson, Cisco. Used by tens of thousands daily.

  • UX Mentor

    Guided designers through 1:1 sessions and portfolio work.

  • Explorer

    National parks and the off-path trails in between.

The work I take on

At Bank of America, associates had a support tool for live calls that was too dense to use mid conversation, so most had stopped opening it. I rebuilt it into an AI assistant that works alongside them on the call, now running across contact center operations and rolling out to 30,000. Nobody using it has time to read, time to learn, or a good moment to be confused. Most of what I did was take things away.

As one of the primary designers on Charles Schwab's Digital Account Open, used by 50,000+ advisors to move client accounts and assets, I was designing inside rules I could not change. Regulation fixes what the flow must contain. The design decides whether anyone can get through it.

The pharmacy scheduler I inherited at McKesson had been abandoned by 90% of its users. We ran the first research that team had ever done, and it changed what I thought the problem was. At mroads there was no design function at all, so I built Paññã from brand through product.

These products look simple when they are working. The simple version takes the longest to find, and most of the work is in what gets cut and why.

Why I do this

I am in this work because it lands on real processes and real people. Not something that gets replaced next quarter, but the tool somebody has to open on a Tuesday morning to get through their job. Making that even slightly better changes something concrete about how a person's day goes.

Some of it has outlasted me. The desk phone I worked on at Cisco is still the one sitting in the offices of almost every company I have joined since. The scheduler I rebuilt at McKesson is in production. Paññã is still running interviews, and I left in 2017. I would love for more of my work to end up the same way, still doing its job somewhere long after I have moved on.

Curiosity

Lately most of my curiosity goes to AI, less as a topic and more as a collaborator. It handles more of the lifting, so I spend more time on the parts that need judgment.

Outside work

Outside of work I spend time sim racing, traveling, and exploring national parks, usually the trails with nobody on them.

Areas of practice

  • Product & UX Strategy
  • Interaction Design
  • Research & Usability Testing
  • Enterprise Product Design
  • 0-to-1 Product Design
  • Regulated & Complex Environments
  • Design Systems
  • Information Architecture
  • Designing AI-Powered Products
Referrals

What the people I worked with say

  • Raj is the most data-driven designer I've ever worked with which translated to well-covered user journeys. This data-driven and customer-centric approach lead to stunningly simplified customer experiences for complex initiatives. Raj elevated myself as a product manager along with the entire team to build the best product experiences for customers.

    Jacob Poterbin Sr Product Manager-Tech @ Amazon Robotics Worked with Raj at The Home Depot

  • He always brought a sophisticated, nuanced approach to design problems and I could always trust that his analysis was well-considered and thorough. The other thing I appreciated about Raj was his taking the initiative to go beyond the immediate asks to outline higher solution needs.

    Hugh Morrow Technical Project Manager III @ Los Alamos National Laboratory Worked with Raj at The Home Depot

  • He delivered value to the team and organization from day one despite jumping into a new domain. He is a very strong and capable designer and UX lead. He helped shape all aspects of the product from high-level strategy to detailed design elements.

    Andrew Geraghty VP Technology & Operations @ Amwins Worked with Raj at Embroker

Recommendations from LinkedIn, trimmed for length.

Experience

Who I've built for

  1. Bank of America

    Senior Product Designer, Contract

    2023–2026

    I led design for associate-facing servicing tools used by 30K+ employees across banking, financial services, and home lending. Most recently, I shaped an AI-powered embedded assistant that helped associates move through live customer interactions with greater speed and confidence.

    Read the case study

  2. TaxAct

    Senior Product Designer

    2023

    I designed early-stage tax filing flows around household and taxpayer setup, helping users enter complex personal and financial information with more clarity. I worked closely with product, engineering, and research to move quickly through prototypes and usability feedback.

  3. Embroker

    Senior Product Designer

    2022

    I designed internal underwriting workflows for commercial insurance, helping underwriters review complex cases with more structure and less friction. I also shaped platform concepts and onboarding improvements that made the product clearer and easier to adopt.

  4. The Home Depot

    Senior UX Designer, Contract

    2020–2021

    I led UX strategy for post-purchase delivery communication, helping PRO customers understand split deliveries across email and SMS. The work turned fragmented fulfillment signals into clearer shipment-level updates that customers could understand and act on.

    Read the case study

  5. Charles Schwab

    Senior UX Designer, Contract

    2019–2020

    I was one of the primary designers on Digital Account Open, a premier tool used by 50,000+ financial advisors to port client accounts and assets in a heavily regulated environment.

  6. McKesson

    Lead UX Designer, Contract

    2017–2019

    I redesigned Health Mart's pharmacy staffing tool, a scheduler owners had walked away from, into one planning workflow connecting store hours, staffing, prescription volume, and state compliance. The reusable style guide I built became the shared foundation across other Health Mart products.

    Read the case study

  7. mroads

    Principal Product Designer

    2015–2017

    I built Paññã, an AI-driven interview and evaluation platform, from brand through product with the founders. The candidate interview and the hiring team's report were designed as one product, and the platform ran more than 20,000 interviews.

    Read the case study

Brands I've designed for

  • Bank of America
  • Charles Schwab
  • The Home Depot
  • McKesson
  • TaxAct
  • Embroker
  • Cisco Systems
  • Verizon
  • mroads
  • Gel4Med Inc.
  • Avatar Systems
  • Mooncheese Studios
  • Creatus Inc
  • One Earth One Chance
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Let's build something that lasts.

Available for senior product design roles, in Dallas-Fort Worth or remote.

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